1. Digital Asset Creation
We create 3D models — identical digital clones — of not yet existing or existing products with all the details and accurate measurements to create photorealistic images.
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Building on an interdisciplinary and international collaborative team, we work on creating a seamless blend between the real and digital world with high-end 3D visualization. Looking back at 8 years of experience in the premium and luxury market, we combine design management expertise with digital visualization.
In our approach to digital content creation, we merge automated high-quality production workflows with custom-made digital crafting. Such a digital workflow provides us with unlimited creative freedom. Marketing content with photorealistic visualizations of objects, such as a hand with a watch on the wrist, or a ring on a finger with different scenic or photostudio backgrounds can be created before samples of the products even exist and without shooting a single photo in the real world.
Audi AG
Adidas AG
Feadship Royal Dutch Shipyards (LVMH)
We create 3D models — identical digital clones — of not yet existing or existing products with all the details and accurate measurements to create photorealistic images.
We apply all the realistic textures to the 3D model, fine-tune the precise colours for the different objects and light the scene in a studio-like manner to render the 3D model into a 2D image.
We can add further objects, switch backgrounds or colour grade the image in unlimited ways on the fly.
Philipp Hana is an award-winning designer who has worked for global companies such as Audi, Adidas and Feadship. Beyond developing innovative marketing campaigns, he worked as a consultant on internal design and creative processes. He developed and implemented the first CGI marketing campaign for the Superyachts of Feadship (LVMH).
In addition to his design studies, he holds an MBA in International Business and Design Management from the EU Business School in Munich and the University of Roehampton in London.
